SMO For Digital Marketing
So what is social media optimization? SMO, is the process of creating and optimizing content for social media networks. There are two categories of SMO methods that are interesting for digital marketing professionals. Both categories are designed to interact with customers and potential customers.
Social media features added to the website content itself, including: feeds, social media icons and sharing buttons, user rating systems and polling tools.
Promotional activities in the social media networks themselves, including: posting status updates, displaying products or services, creating events, Q & A's or company highlights and testimonials of products or services plus so much more.
Social media networks are great for creating BrandingBrand Awareness
, and they are very effective for Publicity Efforts
. This makes social networks the perfect place to put up your Billboards
. Social Media channels now contain more new and innovative features and with that the potential for sales continues to grow. Add to the equation that most of the big social networks are very mobile friendly you can certainly see the potential.
Given that bit of information, no Digital Marketing campaign should exclude participation in the social media circles. Thus social media optimization becomes a Number 1 Priority
Participating in the social arena is not the same as it would be for say a user and their Facebook page. Businesses should design their social media pages with the intent to entertain while promoting their Optimizing Social Media ContentBrand
thus allowing them to create Public Awareness
A plan is required. Questions need to be answered, and its use to be determined. Design and content need to be effectively optimized to suit the campaign strategy. You basically need a team of social media experts.
Our SMO team
will come up with the concept and architecture for our client's SMO needs. We will even manage it for them. Our experienced team will will with our client to monetize their social media presence.
Facebook, Twitter, YouTube, Google+, Linked In, IntsaGram, Pinterest
The primary focus for social media optimization (SMO) is to optimize new content for some or all of above mentioned Social Media Networks. The goal is to create a loyal following by simply posting compelling and engaging content. The posting frequency for updates and information should be clearly outlined from the onset.
Today experts are using Social Media Monitoringsocial media monitoring tools
to be able to effectively track social media networks. They can listen and monitor
to what is being said and what is going on, in the various social media circles. Data collection and data information can give experts the insights they need to allow their clients to stay ahead their competition. The plethora of data that is available is simply overwelming and experts extract it and analyze it and ultimately report their finding to their clients.
Position Front Page has spent a great deal of both money and time testing social media and monitoring results. As far as ROI (return on investment) is concerned results are beginning to look good.
Social media networks are here to stay and with their growing popularity, businesses should take notice and use the social media networks to aide them in their Social Media PackageBranding
efforts and use them for creating Awareness
about their products or services, plus Monitor
all social media activity to stay ahead of competing brands.
Recent changes to popular Social Media platforms even afford a serious investment in marketing budgets to the possibility for sales. Position Front Page has now designed an ideal social media package to help with bisinesses with their social media needs. Please visit our social media package
page for all the details.