Online social networks like, Facebook, Twitter, InstaGram and LinkeIn have exploded in popularity primarily because of what they represented, a community of users sharing information.
From this phenomenon and the shear volume of users, internet marketing experts saw the need for social media optimization.
SMO For Internet Marketing
So what is social media optimization? SMO, is the process of creating and optimizing content for social media networks. There are two categories of SMO methods that are interesting for internet marketing professionals.
(a) Social media features added to the website content itself, including: feeds, social media icons and sharing buttons, user rating systems and polling tools.
(b) Promotional activities in the social media networks themselves, including: posting status updates, product or service Q & A's or highlights and testimonials of products or services.
Today experts are able to effectively track whether social media networks are a viable source of revenue for website owners. Position Front Page has spent a great deal of both money and time testing social media and results are finally arriving. As far as ROI (return on investment) is concerned results are beginning to look good.
Social media networks are great for creating Brand Awareness, and they are some what effective for Publicity Efforts. This makes social networks the perfect place to put up your Billboards. And now with more new and innovative features like Reviews and Shopping apps the potential for sales is growing. Add to the equation that most of the big social networks are very mobile friendly you can certainly see the potential.
Given that bit of information, no Internet Marketing campaign should exclude participation in the social media circles. Thus social media optimization becomes a Number 1 Priority.
Optimizing Social Media Content
Participating in the social arena is not the same as it would be for say a user and their Facebook page. Businesses should design their social media pages with the intent to entertain while promoting their Brand thus allowing them to create Public Awareness.
A plan is required. Questions need to be answered, and its use to be determined. Design and content need to be effectively optimized to suit the campaign strategy. You basically need a team of social media experts.
Our SMO team will come up with the concept and architecture for our client's SMO needs. We will even manage it for them. Our experienced team will will with our client to monetize their social media presence.
Facebook, Twitter, YouTube, Google+, Linked In, IntsaGram, Pinterest
The primary focus for SMO is to optimize new content for some or all of above mentioned Social Media Networks. The goal is to create a loyal following by simply posting compelling. If the client has accounts with any of the above mentioned social networks, great, if not then a plan is need to create them. The frequency for updates and information posting should be clearly outlined from the onset.
Social Media Package
Social media networks are here to stay and with their growing popularity, businesses should take notice and use the social media networks to aide them in Branding and use them for creating Public Awareness. Also it is very important to note with upcoming changes to these Social Networks the possibility for sales continues to grow. Position Front Page has now designed an ideal social media package to help with bisinesses with their social media needs. Please visit our social media package page for all the details.