Writing Good Content

Writing good content is perhaps one of the most important factors when it comes to optimizing your website for the Search Engines and your visitors

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Article Published / Updated: Wed, 06 Jul 2016 12:55:00

Websites that have little or unrelated content are quickly being dropped out of the rankings, and fast. This article will basicly explain what you should do to create good content for your site.

The 8 Golden Rules of Good Content

Content does indeed matter. So follow these simple 8 rules and you'll be one step closer to getting good website rankings.

1. Be concise.
Cut out extra words in sentences, get to the point and express what you need to say quickly.

2. Be conversational.
Don't use complicated words or business language no one outside your industry will understand. Just write the way you talk, so your copy will convey a friendly, comfortable and confident tone. Don't be afraid to express yourself or your opinions.

3. Write in small chunks.
Group ideas by topics and present them in small, manageable chunks of information. Keep your sentences as short as possible and vary the lengths so you hold readers' interest. Then add descriptive, bold headings that will make the content easier to scan. It is a known fact that reading on the internet is more difficult than reading printed text so use colors, quotes, bullet points and bold text to make your important points stand out.

4. Give good information.
Most people go online to find information about their hobbies, products or other interests. Don't waste their time by placing useless, self-serving content on your website. Make sure you provide information that's not only interesting, but also educational and enriching. (In fact, many search engines won't consider listing sites into their databases if they lack useful information.)

5. Use descriptive links.
Go beyond the typical "click here" link on your Web pages. Try something like: "Take our demo", "Get a sample", or "Order now!" Not only is this more engaging, but it can enhance your performance with search engines. Make sure that if a link leads off your page, open that link in a new window. This is an excellent marketing trick because when the user closes that window your website will still be on their screen!

6. Link to complementary websites.
Include links to websites that offer supplementary (not competing) information. This will not only benefit your site visitors, but it also can boost your search engine ranking. A little later on get that site to link back to you.

7. Keep your content fresh.
This is perhaps the single most important element. Keep the information on your website interesting and updated so visitors will have a reason to come back. You know once they have read it or seen it they don't need to return. But what if you constantly change your content adding new things for them to discover. Yes you then have the power of a return visitor. Plus Search engine robots scan the server's modifications log to see when you last changed your page. If the date on the log is the same they may even skip their crawl figuring nothing has changed. So change is very important.

8. How much content is enough?
This is perhaps one of the most difficult questions to answer. It is a well known fact that Search Engines really like websites with lots of new content so the answer would be as much as possible. Each page should have anywhere from 250 - 800 words on the page. Ensure that you use your primary keywords effectively in your content. The number of times you say each keyword counts (referred to as keyword density). Be careful not to over use keywords. The density between text and keywords varies from search engine to search engine but 2% - 4% is a safe bet.


So there you have it, Content is indeed very important and as the web moves foreward into its next phase websites with pages that have well written, informative keyword rich content will make a huge impact on Search Engines. Remember this expression Content Is King and you'll be just fine.

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Artemis Glikakis is the Managing Director of Position Front Page International Co., Ltd.. His expertise in this field of Internet Marketing and Search Engine Optimization, has lead him to write many articles on the subject and he is always in the forefront when large clients come along.

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