Some Very Important SEO Advice

This article will help solve some common SEO problems that most people have heard about before but have never really understood

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Article: Some Very Important SEO Advice
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Article Published / Updated: Tue, 26 Jul 2016 16:25:00

Some of the advise in this article I have written before. The thing is people may not have understood. So I decided to write this article a little differently. I'll give you the situation. Tell you what the problem is. Then give you a solution. And then show you the benefits. After reading through all these scenerios you may have a better understanding.

Navigation - Images or Text?

Situation : Your website's navigation is based on images, even if they are images of text.
Problem : Search engines believe text links are very important. They like to match the topic of the target page to the text in the link that pointed to the page.
Solution : Try to mostly use text in your main navigation. The text and containing elements can be made to look like images using CSS. The alternative is to ensure that there is some text based navigation elsewhere on the page.
Benefits : Search engines will be able to match the topic of the target page with the reputation (link text). A higher relevancy is better. Ensuring there is text on the page will also help the visually impaired who use text only browsers in conjunction with brail-output devices or text-to-speech software.

Links, and Link Relevancy

Situation : You want lots of links coming into your website.
Problem : A lot has be written about links and link building. We believe there is still some importance to inbound links. Reciprocal links (you link to me, and I'll link to you) can be of use when relevant, but carry less weight than one way inbound links from authority websites. These are hard to come by but these are the links that carry the most weight.
Solution : Avoid link farms (pages of links, for the sake of links), treat reciprocal link requests with caution and stay relevant.
Benefits : Spending time and thought on your link profile will ensure natural growth of links. Search engines hate anything that looks artificial or not natural, or anything that could be interpreted as Search Engine Manipulation.

Duplicate Content

Situation : A webmaster copies content from another website, or sets up multiple sites which are identical, or very similar.
Problem : Search engines use duplicate content filters. Although the idea of increasing your market share is a good idea, multiple similar sites is not the way to go about doing it. Efforts put into the secondary sites will be wasted.
Solution : Ensure all of the pages on each of your websites are unique. Querying a search engine for an exact match of long strings of text will show you if the content is found elsewhere. If a webmaster does have duplicate pages and wishes to avoid any penalties or filters, the webmaster must choose one page to have the other identical pages redirect to or to make one page the canonical url.
Benefits : Your efforts are not wasted, time and money can be saved. You will not be penelized for duplicate content.

Multiple Sites

Situation : Following on from duplicate content, there are multiple sites. A single webmaster has several closely themed sites, all inter-linked and hosted on the same IP address.
Problem : This is seen as search engine manipulation, the linking structure and multiple sites just isn't natural. Penalties can be apply.
Solution : Such site structures can work if set up properly. This means that each site must reside on it's own IP address where, at least, the C class is different. IP address are covered later.
Benefits : Increased market share, well linked and spiderable sites, no penalties applied.

Unfriendly URLs

Situation : The URL (web address) of some of your website's pages look like "http://www.my-site.com/product-info.php?product-id=12345&category=6789&sid=f29a3483270cc10b3783706916216e3a"
Problem : Search engine spiders are getting better at following and indexing these type of URLs, which are dynamiclly created. But search spiders are scared of getting caught in an endless loop of identical pages with 1000's of different URLs. They are neither user or search engine friendly
Solution : Use Search Engine Friendly URLs. If you are running the Apache Web Server on a Linux enabled server use the mod_rewrite engine to translate the URLs into something easier.
Benefits : Higher chance of being indexed by more of the search engines, you can include keywords in your URLs, which have great SEO value plus they have a higher chance of being clicked on in the SERPs.

Redirects

Situation : You change the name of an already index webpage. (Example services.html changed to services.php)
Problem : Google has the first one indexed so when someone clicks on it in their index they get a 404 page not found error. Bad for you.
Solution : Redirect the link to the new page. If you are running on an Apache Web Server on a Linux enabled server use the mod_rewrite engine. There are two types of redirects, based on the HTTP specification:
301 - moved permanently
302 - moved temporarily
You should use 301 redirects where ever possible.
Benefits : No error message, PageRank get transfered to the new page right away. No loss of clicks or potential customers.

A Word About IPs (C class)

IP addresses are the numerical addresses of computers connected to the internet. For ease of reading they are broken down into four parts, each called an octet as they contain 8 bits of data when written in binary form. An example may be 209.85.76.114. In this example the C class is 76 (and everything up to it), so if you have several sites hosted on this IP they would all have identical IP addresses. If each had a unique IP address that started 209.85.76 then they all share the same C-class IP address. As the allocation of IP addresses within a server environment is usually configured so that each server has it's own C-class; this means that a search engine knows that all sites on the same C-class IP address are all located on the same server.

Now you can understand the ramifications of having websites or links directing traffic to your website if all the websites are on the same C-class IP. It does not look to good to search engines.

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Artemis Glikakis is the Managing Director of Position Front Page International Co., Ltd.. His expertise in this field of Internet Marketing and Search Engine Optimization, has lead him to write many articles on the subject and he is always in the forefront when large clients come along.

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