Searching Search Engines

Search Engine saturation and the explosion of the amount of web pages on the net has lead many into a complete state of confusion while searching. Perhaps we can help.

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Article: Searching Search Engines
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Article Published / Updated: Wed, 03 Sep 2008 11:57:50

I decided to write this little article as a direct result of being asked countless of times how to conduct proper searches on the internet.

So let us clear some things up. Search engines use very complicated algorithms when they index web pages. Let us not forget why that is. Search engine programs are written by mathematicians, science majors and computer programmers. Ok what does this all mean? Well those guys are extremely well structured and follow very specific guidelines not at all the way a common user would think. Knowing that, the result is very clear. You have two different mind sets. Search Engines are trying to humanize their indexing algorithms but to be honest we are still very far apart.

Here is how it works. Search Engines scan the internet for websites, indexing them as the come across them. They attempt to index sites based on Keywords found in the content of the pages and specified by the web page owners or webmasters, matching keyword frequency with content plus a whole slew of other requirements in order to rank each page or site. So Keywords are in fact the focus of the search, and indexes are based on those keywords. Since no one has the time to read through the billions of pages on the net to determine which pages best fit the keywords, algorithms are used.

The user then inputs their query. Now here is a little known rule. Due to the magnitude of web pages on the net be very specific when you search the web. Here is an example. If you are looking for a car, having the year, model and make of the car is a good idea. This will of course limit the number of results you'll see. Having only the make and model of the car will of course result in many more pages, and having only the make, may turn out every page with the make word in them.

Another little know fact is that you can even be more specific when it comes to conducting searches. Surrounding the search query in quotation marks, forces the search engine to find all pages with those specific words, as typed. This will of course limit the number of pages the search engine finds, and that's exactly what you want and is referred to as an exact match search.

If you don't surround the words in quotes you are essentially telling the search engine to find you all pages containing either, or any of the words you typed. This process yields a greater number of results for you to sift through and is referred to as a broad search.

One final note and it is directed at Webmasters. RANKINGS VARY. Using quotes will give very specific results and not using quotes yields a whole new set of results, especially with the top three search engines.

So what does this all mean? All I can say is that if you are very specific in your search you are more likely to find what you are looking for. If you don't, you find what others want you to find.

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Artemis Glikakis is the Managing Director of Position Front Page International Co., Ltd.. His expertise in this field of Internet Marketing and Search Engine Optimization, has lead him to write many articles on the subject and he is always in the forefront when large clients come along.

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