Search Operators Refine Search Results

This article explains search operators and how they can be used to help users refine their search results as well as how they can be used for SEO

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Article Published / Updated: Tue, 05 Jun 2012 03:54:08

A little know about factor to many people, is that Google offers an interesting tool called search operators which can help you refine your search results. If you consider that Google's index contains billions of web pages, search operators are an important way to ensure that your search will deliver relevant results.
Search operators can also provide you with some much needed SEO information and are fantastic for research.
Search Operators Below you'll find a list of some of the important Google search operators we like to use for web search, with a quick explanation of what they do and how they can help from an SEO point of view.

allinanchor:
Allinanchor limits results to pages which have inbound links with the specified text: e.g. allinanchor:seo services thailand – produces a list of web pages which have links containing the words "seo" and "services" and "thailand".

This search operator provides important insight into the ranking algorithm. Try a standard search and then an allinanchor search for a variety of keywords and compare the results. You'll soon understand what we mean.

allintext:
Allintext limits results to pages that contain ALL the specified text e.g. allintext: baseball football basketball will display pages that contain all three terms.

allintitle:
Allintitle limits results to pages that have page/document titles that contain the specified text. E.g. allintitle:native trees will display pages that contain the terms "native" or "trees" in the title (viewable in the top of most browser windows)

It's a good way to check which other sites are targeting similar keywords to your site in their page title optimization.

allinurl:
Allinurl limits results to web pages that contain the specified text in the URL/web page address. Eg. allinurl:easy search advertising. Note that with URLs where words are not separated, Google will not see the individual terms.

This is a useful way to see how your competition are URL optimizing for the keywords you're targeting. Also a quick way to see if there are domain opportunities for new SEO strategies.

cache:
Cache: displays the indexed version of a web page in Google’s database. It helps you work out which version of a page that Google is referencing when using your content for searches.

The cache function provides a great way to see how Google has indexed specific keywords on your web pages. To check the keywords indexed for your web page use the following cache function cache:www.ineedhits.com "search engine"

filetype:
Filetype: will limit Google's results to documents of a specific type such as pdf or ppt.

With the growth in universal search and the numerous types of content that Google indexes, it's a great way to see what other documents your competitors are using to claim rankings.

info:
info displays important Google indexing information about a web page. Basiclly it lists all the pages Google has in its index that referance the domain you type after the operator. Eg. info:"positionfrontpage.com" will show all the pages in Google's index that relate to positionfrontpage.com

Summary

As you can easily see that using search operators can yield some interesting results and provide you with insight on perhaps what you can do to improve your search engine presence or what your competetion is doing to stay ahead of you.

Never forget information is power. The more you have the better you can be.

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Artemis Glikakis is the Managing Director of Position Front Page International Co., Ltd.. His expertise in this field of Internet Marketing and Search Engine Optimization, has lead him to write many articles on the subject and he is always in the forefront when large clients come along.

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