SEO Services
Search Engine Optimization

In the retail world, to become a profitable business, three things are required, location, location, location.

This holds true for almost any online business as well, but in the online world it is very often referred to as position, position, position.

Fact - In 2015 B2C e-commerce sales worldwide hit $1.670 Trillion USD¹. That's more than $4.575 Billion USD per day, up almost 25% over 2014 and expected to grow to 2 Trillion USD in 2016!

Search Engine Optimization (SEO) Rules

  • The first rule of search engine optimization is to understand the meaning of SEO.
  • The next rule of SEO is to understand the meaning of Keywords.
  • Finally the most important rule is understanding that "Content is King"

What Is SEO?

Search Engine Optimization is the process of designing and optimizing a website so that it meets the criteria of the search engines algorithm, thus improving the volume and quality of traffic to the website. This traffic will come from search queries conducted by internet users. This is commonly referred to as Organic SEO. The higher or better your website is positioned, on the Search Engine's Results Pages (SERPs) the more visitors your website will receive. Proper SEO ensures the website has content relevant to its subject matter, and to find the appropriate search terms (Keywords) that will in turn generate the highest and best traffic.

What Are Keywords?

Keywords are the words and phrases that internet users type into a search box of a search engine, such as Google, Yahoo, Bing or Baidu to find websites that match what they are looking for. The dictionary says it best "an informative word used in an information retrieval system to indicate the content of a document". Understanding that last statement gives us a clear picture of what Keywords are. A website needs to determine which Keywords it needs to be found for and create the related content.

Content Is King

Content is a very important SEO factor. Content should be clear and concise and written in plain language. Optimizing your website's content means using your targeted Keywords in the content and allowing it to read naturally. A lot has been written on the subject of content simply because it is a very important search engine optimization factor. Take a look at our own article Writing Good Content for some very valuable information.

SEO Professionals

Search Engine Optimization considers factors like, the website’s code, its navigation structure, written copy (content), related search terms (keywords), page load speed, its mobile friendliness, and a lot more. SEO services provided by professionals should also fix problems that could prevent search engines' spiders and robots from fully crawling or indexing a website.

SEO Professionals also know that not all search engines have the same criteria. So, in fact you will need to optimize your site very carefully to meet the relevant search engine’s criteria. Everyone knows that Google is leader of the pack but what too many don't know is that there are good conversion numbers coming from search engines like Bing and Yahoo.

As if all that was not enough bring on Page Ranking. Page ranking plays a crucial role in determining the authority of your website The higher the value the higher your website will appear on the SERPs' pages. Search Engines use very complicated algorithms to determine PageRank ® (trade mark belongs to Google). To some degree, it is the process of weighing link relevancy and measuring link value between inbound links and outbound links. After that it really starts to get complicated. It is rumored that there are over 200 criteria associated with PageRank ®. SEO Professionals should know some of the most important factors.

And let's not forget that Search Engines love to roll out algorithm updates. This is mainly due to spammers or those who wish to manipulate search results so their websites could be on page one. Every algorithm update is designed to enhance search results and to weed out the undesirable ones. Staying on top of all the changes is a job in itself.

Fact - Google made 15 major updates ² to its algorithm in 2014, that's more than one per month. How many did you know about?

As you can plainly see Search Engine Optimization encompasses many things and can get too complicated for the average website owner. That is why SEO services companies, like ours are around. We have spent years looking at all the data. We follow all the trends and we stay informed. We catch those algorithm updates before they have a negative effect on your website.

Not one SEO company has an "in" with a search engine and those that claim that they can get you indexed in 48 hours or less, can, but beware! Where in the index will you end up? That is a question left unanswered.

SEO Professionals will do it the right way thus insuring you get the right results. There are far too many variables involved to be an overnight wonder.

SEO Professionals will clearly outline their SEO plan of action and ensure you have a good understanding of will happen and how.

Summary

Search engine optimization has been referred to as an art form. You need a little of this and a little of that plus a dab of this and pinch of that. It is very labor intensive and takes a great deal of time to get ranked high enough to start seeing the high traffic numbers roll in. Position Front Page is an authority in search engine optimization. You can count on us because "putting you UpFront" is our business.

Position Front Page has put together a perfect search engine optimization package to suit almost every website. For more information click Seo package - First Steps

Footnote¹
E-Commerce Sales worldwide
Source: Statista Inc. http://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/

Footnote²
Google Algorithm Change History
Source: MOZ.com http://moz.com/google-algorithm-change

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Position Front Page has had the pleasure of working with some of Thailand's elite companies in various industries. Our understanding of Digital Marketing enables us to represent these companies successfully. Visit our client portfolio page.

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