Search Engine Optimization
In the retail world, to become a profitable business, three things are required, location, location and location. This holds true for almost any online business as well. And don’t let anyone tell you different. But in the online world it is very often referred to as Position, Position, Position.
Fact - In 2013 B2C e-commerce sales worldwide hit $1.233 Trillion dollars¹.
That's more than $3 Billion dollars per day.
The First Few Rules
- The first rule of search engine optimization is to understand the meaning of SEO.
- The next rule of SEO is to understand the meaning of Keywords.
- And the next most important rule is understanding that "Content is King"
What Is SEO?
Search Engine Optimization is the process of designing and optimizing a website so that it meets the criteria of the search engines algorithm, thus improving the volume and quality of traffic to the
website. This traffic will come from search queries conducted by searchers most likely using Keywords or Key Phrases. This is commonly referred to as Organic SEO. The higher or better your website is positioned, the more visitors your website will receive.
As a marketing concept, SEO ensures the website has content relevant to its subject matter, and to find the appropriate search terms (Keywords) that will in turn generate the highest and best traffic.
Search Engine Optimization considers areas like, the website’s code, navigation structure, written copy (text), and selected keywords. SEO services provided by professional companies should also fix problems that could prevent search engines' indexing programs from fully crawling or indexing a website.
Another small problem that arises is that not all search engines have the same criteria. So, in fact you will need to optimize your site very carefully to meet the relevant search engine’s criteria. Everyone knows that Google is leader of the pack but what too many don't know is that there are far better conversion numbers coming from search engines like Bing and Yahoo.
As if all that was not enough bring on Page Ranking. Page ranking plays a crucial role in determining the value of your web page. The higher the value the higher your website will appear on the SERPs' pages. Search Engines use very complicated algorithms to determine PageRank® (trade mark belongs to Google). To some degree, it is the process of weighing link relevancy and measuring link value between inbound links and outbound links. After that it really starts to get complicated. It is rumored that there are over 200 criteria associated with PageRank ®.
And let's not forget that Search Engines love to roll out algorithm updates. This is due to mainly to spanners who want their websites on page one. Every algorithm update is designed to enhance search results and to weed out undesirable one. Staying on top of all the changes is a job in itself.
Fact - Google made 15 major updates² to its algorithm in 2014, that's more than one per month. How many do you know about?
As you can plainly see Search Engine Optimization encompasses many things and can get too complicated for the average website owner. That is why SEO services companies, like ours are around. We have spent years looking at all the data. We follow all the trends and we stay informed. We catch those algorithm updates before they have a negative effect on your website.
Not one SEO company has an "in" with a search engine and those that claim that they can get you indexed in 48 hours or less, can , but beware, where in the index will you end up is a question left unanswered.
Professional SEO companies like ours will do it the right way and guarantee results. There are far too many variables involved to be an overnight wonder. Instead we provide SEO services to companies and give them credibility. Search Engines like that. They hate spammers and they hate link mongrels.
Search engine optimization is an art form. You need a little of this and a little of that plus a dab of this and pinch of that. Balancing good rankings with good web positioning. It is very time consuming and takes a great deal of time to get ranked high enough to start seeing the high traffic numbers. Position Front Page is an authority in search engine optimization. You can count on us because "putting you UpFront" is our business.
Position Front Page has put together a perfect search engine optimization package to suit almost every website. For more information click Seo services package First Steps
E-Commerce Sales worldwide
Source: Statista Inc. http://www.statista.com/statistics/261245/b2c-e-commerce-sales-worldwide/
Google Algorithm Change History
Source: MOZ.com http://moz.com/google-algorithm-change