Internet Marketing Solutions
You have read all the articles and consulted with a SEO expert. Visitor counts are low, sales and contacts remain sluggish. What are you doing wrong? It is time to harness the power of Internet Marketing.
It is imperative for clients, who have websites, to understand that SEO is only one step towards having a functional sales or lead generating website. Most SEO firms get the basics right but fail to deliver a proper
Internet Marketing Solution.
Internet Marketing Solutions are about conversions. Converting visitors into buyers, or contacts into sales leads. A good internet marketing campaign consists of many marketing strategies all geared towards conversions. A very good internet marketing campaign will include detailed analytics of visitors' behavior on your website.
Analyzing The Stats
The understanding of visitors' behavior once they reach your website can provide answers as to what is wrong or right with the website. This information comes directly from analyzing collected information and stats.
Analytics are not only about visitor counts. That information means very little to internet marketing managers. Instead internet marketing managers care about who those visitors are, where they come from, and what do they want. Believe it or not analytics provides them with those answers.
Understanding your visitor traffic enables you to alter your website so that it meets the demands of your audience. Doing so guarantees you higher conversion numbers.
SEO SMO SEM
As we have said, Internet Marketing ties together creative and technical elements of your website like, website design, web development, advertising and sales. Each component is equally as important. Each requires a level of attention that only large IT departments can handle, or a very good internet marketing firm.
This is not a one shot deal. It does not need to be re-designed every six months but it does need both contextual and graphic changes. This keeps the website looking and feeling fresh.
This is an on going concern for most websites. Your website must constantly evolve. Get better, get faster, get more interactive, and get more engaging.
Paid Advertising / Social Marketing:
-- SEO, helps search engines find your site. You need the basics right from the start. More information on SEO.
-- SMO, helps create brand awareness in the social network arena. Get social and expose yourself to a wider audience. More information on SMO.
-- SEM, spend some money to drive targeted traffic to your website. SEM campaigns are extremely lucarative in the hands of a dedicated Search Engine Marketing manager. More information on SEM.
Expand or fortify both the reach and authority of your campaigns. Earn your visitors' trust and they will buy from you.
-- Email Marketing, a good email campaign can really spike sales. It is not spam if you do it right.
-- Article writing, Client Testimonials, both great ways to create more exposure for your products or services.
-- Press releases and Video press releases, news gets attention fast.
-- Reports and reporting plus deep analysis of stats accummulated. This itself is a full time job, but if done right can lead to large increases in sales numbers.
**Email Campaigns, Social Media, Search Engine Marketing, Article Syndication, and Press Releases are just a few ways to help increase awareness and demand of your products or services. Each campaign needs to be well planned and more often than not requires that landing pages or micro sites be created. These then need to be carefully optimized to ensure the highest possible conversion rates.**
Internet Marketing X 2
On Page Internet Marketing:
The point of On Page Internet Marketing is "user optimization". That is all about getting that visitor, who has just arrived via search engine or through one of many online campaigns, to now interact with your website or landing page. The goal is to guide them through a series of steps that will lead them to either buy or to leave you some contact information.
Off Page Internet Marketing:
As On Page Internet Marketing is focused on converting traffic to your website that arrives via search engines, Off Page Internet Marketing focuses on converting traffic from other sources. The process involves planning off page marketing campaigns that can raise brand and website awareness through other media sources. Position Front Page knows how, and in this area is second to none. Our experts know just how to create, advise, suggest, track and analyze these off page internet marketing campaigns with and for you.
THE 3 Bs Build Bring Buy
- Build - We "build" the right internet marketing campaigns.
- Bring - These campaigns then "bring" the visitors we are looking for.
- Buy - These visitors "buy" or are converted into leads.
All our internet marketing solutions are results driven. Careful attention is given to create the right campaign for our client's website. An enormous amount to time is spent evaluating collected data and modifying campaigns to ensure they are giving the very best ROI (return on investment) to our client.
Position Front Page offers an internet marketing package that is ideally suited for all business types. See all the details of our internet marketing package.