Frequently
Asked Questions

Position Front Page has compiled a list of frequently asked questions in order to familiarize our visitors on our Digital Marketing services as well as with some of the terms you'll find on this website.

If you can't find an answer to your question here please feel free to contact us.

Question:

What does SEO stand for?

Answer:

SEO stands for Search Engine Optimization. It is a service that involves the process of optimizing a website so that it meets all the criteria of the search engines. Doing so properly, in turn, gets your website listed higher on the search engine's results page, after a user conducts a search for a keyword or keyword phrase that your website uses to get found. SEO companies extensively research search engines' criteria. Then they optimize your web pages to meet that engine's requirements. More information is available on our search engine optimization page.

Question:

What does SMO stand for?

Answer:

SMO, also known as Social Media Marketing, is the process of creating and optimizing content for social media networks. Facebook, Twitter, InstaGram, Google + and Linked In are some of the most popular social networks.

Social networks have become increasingly important to marketing professionals because of the shear volume of users and the information those users share.

Click here for more information on Social Media Optimization.

Question:

What does SEM stand for?

Answer:

SEM or Search Engine Marketing, is an additional form of Digital Marketing that seeks to promote websites by increasing their visibility in the search engine result pages (SERPs) through the use of paid placements, contextual advertising, pay per click ads, banner ads and paid inclusion. If you want more details on the workings of SEM please visit our search engine marketing page.

Question:

What does PPC stand for?

Answer:

PPC commonly referred to as Pay Per Click is used in SEM campaigns. SEM managers create ad campaigns and bid to display them on the Search Engine Results Pages. Everytime a users clicks on an ad the client pays a fee to the search engine, thus the term "pay per click". The higher the bid the better the position.

In some cases PPC camapigns can generate great results really quickly. You should also note that PPC costs can grow very fast so make sure you set a fixed budget.

Question:

What does SERP stand for?

Answer:

A SERP, also know as Search Engine Results Page, is the page you see once you have conducted a search on a search engine. It will display links to websites or documents that may have the best information available related to the search query you submitted. Highest position will go to the most relevant result.

SERPs can also display "Paid Ads" again relevant to the search terms you used in your search. Paid ads are displayed in order of bid price. Higher price gets top position and so on

Question:

What are Keywords or Keyword phrases?

Answer:

They are the words or phrases a user will type into the search engine's query box to look for information. The first rule for any internet marketing campaign or to do proper SEO is do good keyword research. Then optimize the webpage to reflect the choosen keywords or keyword phrases.

They secret lies in finding the keywords or keyword phrases that users will use most often when searching for a product or service you specialize in. Internet Marketing companies spend countless of hours on keyword research then plan and optimize the content of your website to reflect the choosen Keywords or Keyword Phrases.

Question:

Are Keywords that important?

Answer:

Keywords are extremely important but what is more important is how they are used. Good keyword research should lead to a selection of primary keywords for your website. Properly emphasized keywords are indeed an asset when it come to search engine optimization. Your website should be optimized for 10-20 keywords, and not more than 2-3 per webpage. Many experts believe that each page should be optimized for One Primary Keyword and 2-3 secondary keywords.

Question:

What are Meta, Alt and Title tags and why are they important?

Answer:

You are asking this question because you are a little familiar with HTML, the internet’s core language. Most tags are never seen by the user and are placed in the webpage's code on an HTML page.

Meta Tags are tags that describe certain things about your web page to the internet. There are many meta tags. Once upon a time they had significant value especially to Search Engines. But that is not true today. Many Search Engines today often skip reading meta tags. Very few meta tags are given a quick look. The Meta Description Tag still holds some value, but its contents needs to be brief and laid out correctly to have any value. Correct meta tag layout and structure always is a good thing but most websites out there use them incorrectly and therefore have caused Search Engines to ignore them.

Alt Tags are used to describe images. In the old days not all monitors could display graphics correctly if at all, so the alt tag was used to give the user an idea of what they would be looking at if a picture did appear. Today all monitors are capable of displaying images and graphics but the need for the alt tag has not diminished. Some cyber attacks are disguised as graphics and loading themselves as a picture could harm computer systems. For that reason many users opt to turn off the displaying of pictures option in their web browser. So the need for alt tags is a must.

Now add to that the fact some computers are built for the blind and the alt tag can be used to call out its contents. Thus enabling the blind to visulize the image.

Finally search engines have a detailed image search feature built into their systems and the alt tag can be used to describe the contents of the image. So yes the alt tag is extremely important and you should make use of that parameter when writing code to display images.

Title Tags come in two main forms. The first is used to describe the contents of the web page itself. The proper structure and contents of this tag is extremely important. Most webmasters fail to understand its value. Good SEO starts with the right Title.

The second form of title tag and equally as important is found as a parameter in the code for a link. This title parameter is used to describe the contents of the web page the user is going to. Hovering over a link will display this description. Search engines really pay attention to this tag so it is imparative that you optimize and make use of this parameter.

Question:

How long does it take to see results from SEO?

Answer:

This is indeed one of the most frequently asked questions. Organic or natural SEO is not an exact science. It is however a little predictable. A well optimized website with mild keyword competetion should take no longer than 2-3 months before we start to see some of our chosen Key Phrases starting to rank in the top 30 listings.

If on the other hand there are a lot of websites competing for the same Keywords and Key Phrases it can take a little longer usually 3-8 months. The good news is once the primary keywords start ranking traffic to the website will begin to grow.

Question:

Can your SEO services guarantee results?

Answer:

Both of our SEO Services packages do not guarantee that your website will get listed on all three major search engines within a given period of time, nor is exact positioning is guranteed.

What is guaranteed is that the quality of the SEO services provided will eventually trigger Search Engines' indexing indicators on to the website in question. Organic SEO services require time to really dig in and set their mark. The guarantee we make is that our SEO services will achieve results given a proper length of time and dedicated attention.

Position Front Page benchmarks the website when we first take over an account. Some of the things we mark are, its position with selected keywords, we mark the traffic numbers, we perform 7 tests and we review all the content. Plus we set goals that we need to attain.

After 6 months we perform all the test again and record our findings. We repeat all the tests on the 11th month of the contract, record the results and report everything to the client.

If we have not exceeded the intial benchmarked data including the goals we set, Position Front Page will SEO the website in question Free of charge until we have achieved the preset goals. That is our guarantee.

Question:

What is the biggest kept SEO secret?

Answer:

To be honest, there are a few secrets, and a lot of overlooked facts. Content is King is perhaps the biggest overlooked fact as far as SEO is concerned!. Search Engines love to index new, creative, interesting, and compelling content. If you can produce content for the goods or services you are selling through your website, you will certainly attract attention from Search.

Fresh, new, compelling, well optimized content is found quickly by major search engines. In fact search engines are hungry for it. The more you have the better the results. But will this alone bring you the results you seek? The answer to that is NO! But it can really help!

The biggest kept secret is that you need a good internet marketing plan. A plan that encompasses all variables of Online Marketing. SEO is just one of those variables. Like anything else online marketing is important. You cannot make money online unless you spend money. The thing is, you need to spend it wisely. That is where you need a good internet marketing solutions company to help guide you.

Question:

What is Page Ranking and Web Positioning?

Answer:

They are different things, but one needs the other. Web Positioning is the position on the search engine results page your website's link holds when a user conducts a search for a keyword or keyword phrase that your website is targeting.

PageRank® is a complicated algorithm used by Google to determine the value or relevancy of a web page. It is rumored that this algorithm uses over 200 variables to reach that value. The algorithm sees over 300 updates a year in an effort to perfect search results.

PageRank influences where your site will be listed when a user conducts a query in a search engine. Published stats show that users, more often than not, will select a URL that is listed within the top three pages of the SERP.

Question:

Explain SEO vs Digital Marketing?

Answer:

Search Engine Optimization is only one small part of digital marketing. SEO basicly prepares your website in a manner that is friendly to search engine spiders or robots.

Digital Marketing, on the other hand, provides solutions that help expose a website both online and through mobile technology. Digital marketing combines several marketing services including SEO, SEM, SMO, E-mail Marketing, Press Releases, SMS, MMS and other services all geared to drive traffic and build Brand Awareness.

Digital Marketing also includes services that are geared to get results in the form of either sales or leads. It also encompasses technical elements like website design and web development.

Question:

What are "Doorway" and "Landing" pages?

Answer:

Webmasters are sometimes told to submit Doorway pages to search engines to improve their traffic. These pages are created to do well for particular keywords or keyword phrases. They are also known as "bridge, portal, jump, gateway, and entry" pages.

Doorway pages are easy to identify in that they have been designed primarily for search engines, and not for human beings. Some unscrupulous SEO guys serve up one version of a webpage to search engines and another version of the same page to users. This is known as masking or cloaking. ALL THIS IS KNOWN AS BLACK HAT SEO TECHNIQUES, and websites which employ these techniques can be black-listed from search engines.

Landing Pages or micro sites on the other hand, are designed to sell users. They are expertly prepared with one goal in mind, to convert the visitor into a client. They are usually attached to adverstizing campaigns and can be reach by clicking a banner, text ad, or e-mail link.

Properly prepared Landing pages usually see very high converion rates. They do not have to be SEO friendly if you don't want them to be, but they should contain all the information a user needs in order to make a decision.

Position Front Page has written an article that addresses in more detail the issue of doorway pages vs landing pages.

Questions & Answers


Question:

What are "Robots", "Spiders" and "Crawlers"?

Answer:

These are all terms for software packages used by Search Engines to scan through the millions of web pages on the internet, indexing and categorizing them as they as they find them. They travel through the internet by following links. A variety of data is collected and sent to central indexing warehouses where it is stored and checked for relevancy.

Client Portfolio

Position Front Page has had the pleasure of working with some of Thailand's elite companies in various industries. Our understanding of Digital Marketing enables us to represent these companies successfully. Visit our client portfolio page.

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