Digital Marketing Services
Digital marketing services include search engine optimization (SEO)
, search engine marketing (SEM)
, social media optimization (SMO)
, plus a slew of others, like content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, e-mail direct marketing, display advertising, e-books, optical disks and games, and any other form of digital media.
All of the above are also referred to as internet marketing solutions
, and firms like ours provide clients with solutions to strengthen their online presence.
goes futher than internet marketing as it also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS).²
In Asia where mobile technology and mobile use is huge, it becomes even more important for clients to develop digital marketing campaigns and to tailor them to non internet channels.
Search giant Google®
continues to invest its resources into mobile search, mobile apps, and mobile technology. We think that is a clear signal as to the direction we are headed.
There are a number of ways brands can use digital marketing to benefit their marketing efforts.
Utilizing Digital Marketing in the Digital Era
The use of digital marketing in the digital era allows for brands to offer online customer support through 24/7 services to make customers feel supported and valued.
The use of social media allows brands to receive both positive and negative feedback from their customers. It is now common for consumers to post feedback online through social media sources, feedback on their experience with a product or brand. It has become increasingly popular for businesses to utilize and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.
Digital Word of Mouth
Word of mouth communications and peer-to-peer dialogue often have a greater effect on customers, since they are not sent directly from the company and are therefore not planned. Customers are more likely to trust other customers' experiences.
It is increasingly advantageous for companies to utilize social media platforms to connect with their customers and create dialogues and discussions. The biggest challenge is how to.
Digital Marketing SolutionsPosition Front Page
has been putting clients online since 2003. For over a decade they have developed and refined services to help businesses get the most out of their online presence.
does present some obstacles but again Position Front Page is equipped to handle all clients' digital marketing needs. They provide services to manage SMS and MMS marketing and services to manage Social Media Marketing (SMM)
, as well as Search Engine Marketing packages
for both Keyword search and display advertizing, banners or video, for mobile and PC.
Digital Marketing services should be results driven. As digital marketing grows in demand so does the cost therefore ROI (return on investment) becomes increasingly more important. It is imperative for firms like ours to create the right digital marketing campaigns for our clients.
Digital Marketing requires that firms invest an enormous amount to time evaluating Big Data
and modifying campaigns on all fronts to ensure they are producing results. This was not always possible with social media but Position Front Page has invested heavily in social media monitoring tools
and can now offer some fantastic services to its clients.
If you would like more information on our Digital Marketing services or a free consultation simply contact us
Article: "Definition of digital marketing".
Date: Retrieved 22 August 2015.
Source: Financial Times.
Link: Definition of digital marketing
Article: "Digital Marketing".
Date: Retrieved 22 August 2015.
Link: Digital Marketing