Digital Marketing

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile devices, display advertising, and any other digital medium.¹

Digital marketing campaigns have become a lot more important because more and more consumers use digital devices instead of going to physical shops.

Digital Marketing Services


Digital marketing services include search engine optimization (SEO), search engine marketing (SEM), social media optimization (SMO), plus a slew of others, like content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, e-mail direct marketing, display advertising, e-books, optical disks and games, and any other form of digital media.

All of the above are also referred to as internet marketing solutions, and firms like ours provide clients with solutions to strengthen their online presence.

Digital marketing goes futher than internet marketing as it also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS).²

In Asia where mobile technology and mobile use is huge, it becomes even more important for clients to develop digital marketing campaigns and to tailor them to non internet channels.

Search giant Google® continues to invest its resources into mobile search, mobile apps, and mobile technology. We think that is a clear signal as to the direction we are headed.

Utilizing Digital Marketing in the Digital Era

There are a number of ways brands can use digital marketing to benefit their marketing efforts.

Customer Support

The use of digital marketing in the digital era allows for brands to offer online customer support through 24/7 services to make customers feel supported and valued.

Customer Feedback

The use of social media allows brands to receive both positive and negative feedback from their customers. It is now common for consumers to post feedback online through social media sources, feedback on their experience with a product or brand. It has become increasingly popular for businesses to utilize and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.

Digital Word of Mouth

Word of mouth communications and peer-to-peer dialogue often have a greater effect on customers, since they are not sent directly from the company and are therefore not planned. Customers are more likely to trust other customers' experiences.

It is increasingly advantageous for companies to utilize social media platforms to connect with their customers and create dialogues and discussions. The biggest challenge is how to.

Digital Marketing Solutions

Position Front Page has been putting clients online since 2003. For over a decade they have developed and refined services to help businesses get the most out of their online presence.

Digital Marketing does present some obstacles but again Position Front Page is equipped to handle all clients' digital marketing needs. They provide services to manage SMS and MMS marketing and services to manage Social Media Marketing (SMM), as well as Search Engine Marketing packages for both Keyword search and display advertizing, banners or video, for mobile and PC.

SUMMARY

Digital Marketing services should be results driven. As digital marketing grows in demand so does the cost therefore ROI (return on investment) becomes increasingly more important. It is imperative for firms like ours to create the right digital marketing campaigns for our clients.

Digital Marketing requires that firms invest an enormous amount to time evaluating Big Data and modifying campaigns on all fronts to ensure they are producing results. This was not always possible with social media but Position Front Page has invested heavily in social media monitoring tools and can now offer some fantastic services to its clients.

If you would like more information on our Digital Marketing services or a free consultation simply contact us.

Footnote¹
Article: "Definition of digital marketing".
Date: Retrieved 22 August 2015.
Source: Financial Times.
Link: Definition of digital marketing

Footnote²
Article: "Digital Marketing".
Date: Retrieved 22 August 2015.
Source: Techopedia.
Link: Digital Marketing

Services

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Digital Marketing Experts

Client Portfolio

Position Front Page has had the pleasure of working with some of Thailand's elite companies in various industries. Our understanding of Digital Marketing enables us to represent these companies successfully. Visit our client portfolio page.

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