Search Engine Optimization Issues

No one will argue with the desire of website owners to attract large numbers of viewers to their sites. But this desire has spawned an entire industry of people claiming to be able to provide website owners with the holy grail of search engine optimization: making it to the top spot in an organic search on your favorite search engine.

Not everyone willing to pay for an S.E.O. expert to optimize his or her site can be number one in an organic search. And of course there is the issue of paid search placement that trumps organic searches.

As fast as search engine optimization experts develop ways to beat the search engines, the experts at the search engines change their algorithms, and my money is on the guys at Google.

When it comes to search engine optimization consider the following important issues and questions:

1. Do the search engine tactics employed on your site degrade, obscure, or in some way diminish the ability of your website visitors to quickly find the information they want?

2. Do these search engine tactics impede your ability to effectively deliver your marketing message in a way that attracts attention, triggers relevant sensory experience, and embeds your message in your visitors' memories?

3. Do tactics like outbound reciprocal links and inline body-text links send people away from your site when you want them to stick around and hear what you have to say?

4. Do you have excessive repetitive copy-text on your site aimed at being indexed by search engines rather than read by people for clear concise understanding?

5. Have you reduced your complex message or instructions to a series of bulleted points that confuse rather than clarify?

6. Do your search engine tactics concentrate on the volume of traffic rather than the quality?

7. Is the traffic you're attracting leaving your site as fast as it's arriving?

My bet is that if you have hired an SEO Expert, you would answer yes to most of the above questions. And I would also venture to bet that you have a pretty good ranking and further venture out and say that sales have not improved.

And why would they? All your efforts have been geared to sell the Search Engines not your customers. I have read so many articles published in the last few months all saying basically the same thing, "Content is king" and in the breath, "use summary writing skills".

Well content is what both a search engine and a user want. And summary writing is what search engines like, so most of us neglect the user and target the search engines. But as we all know search engines don’t pay the bills, users do. So good SEO guys like us Position Front Page, take this approach.

1.We employ SEO tactics which help sites get index in a way that does not dilute the quality of the website.

2. Our SEO services include a solid marketing campaign to help you gain visitors and keep visitors.

3. Assure that all reciprocal links enhance the user’s experience and build credibility to our client’s site.

4. That content is clear and concise, and it projects what the client wants to sell.

5. That the uses of bullet points emphasize or summarize our clients contents points.

6. We also ensure that the volume of traffic coming to the site is from queries that have a solid foundation, meaning users who are really looking for your site.

7. And that the visitors coming to our client’s site stay to get meaningful answers to their questions.

These are in fact, what SEO is all about. SEO is an art form and the fine line between optimizing a site for the search engine and optimizing a site to generate income is what it is all about.

A solid SEO firm should know how to market your site. Should advise you on how to write content and edit that content for both the liking of the search engine and the liking of the user. After all what good is visitor traffic if you can’t make a sale.

Being number one is good but I’d much prefer to be number 10-15 and get users who know what they want, users who dig a little deeper in the query results, users who will find what they are looking for on our client’s site.

And once they have arrived to give them the experience they need. They just don't have the time to study everything they need-to-know or want-to-know that affects their business and personal lives. They need the information fast and in an easily digestible format. And they need that information presented in a way that will make it easy for them to retain it.

That’s what true SEO is all about!

Archie Glikakis
Position Front Page
SEO Consultant
http://positionfrontpage.com