Google AdWords Information Managed PPC Campaigns

Perry Marshall, in his Guie To Google AdWords, says this about PPC advertising: "It is about getting in front of people who are looking for what you sell right this moment and get them to respond."

As an organic SEO services company one of the most frequently asked questions is how long does it take before the website in question starts to appear on Google’s search results pages? The answer is right now if we use Google AdWords.

Google AdWords is a pay per click search engine marketing method that we can incorporate into any internet marketing package. Pay Per Click better know as PPC is exactly what it means, the client pays a small fee every time their ad is clicked. Ads appear on the very top or right side of Google’s search engine results page everytime a user queries Google for a Keyword or Keyword Phrase we are targeting. Ad Positioning depends on Keyword bid price.

Advantages of PPC

Instant first page exposure
No real on page SEO is required
Brings instant website traffic
Can be set up within a few hours
Can target specific Keywords

A properly managed PPC campaign can bring much needed traffic to a website right away. Our resident SEO experts are trained internet marketing professionals that can create a PPC campaign in a short time, write the ads, select powerful keywords and monitor the results.

Costs
One of the most feared factors of PPC is costs. Here too a properly managed PPC campaign can be very cost effective. Our professionals can maximize return for even the smallest budget. A recommended budget of 3000 Thai Baht per month can go a long way. Have a look at the example below.

Case Study
New Website Retail Products
Daily PPC Budget : 100 Thai Baht
6 Targeted Keywords

At the end of the month PPC cost our client 3,296.27 Thai Baht which included our management fee.

Our client got 133,117 impressions on the first page of the search engine’s results page for all 6 Keywords.

They received 370 clicks which brought 355 unique visitors to their website. They got 28 inquiries and made 14 sales which averaged 2, 294.75 Thai Baht per sale or 32,126.65 Thai Baht.

PPC cost them a little over 10% of their gross sales! Not too shabby but we are forgetting one thing, the 133,117 impressions on Google’s first page. That is pure internet exposure, brand recognition at its finest. We would be willing to pay the price we paid even if we did not make a single sale.

Google AdWords campaigns are a sure fire way to get a good internet marketing campaign started. Nothing beats an organic SEO campaign but as we all know and as we have mentioned on this site many times organic SEO takes time to develop, so a short term fix is Google AdWords.

When organic SEO kicks in, Google AdWords campaigns can be changed to target more specific Keywords thus maximizing returns.

Managed PPC Campaigns
Position Front Page manages many PPC campaigns and recommends them to their clients especially those with new websites or for those customers who need results quickly. They manage campaigns of any size from 3000 Thai Baht per month through to millions of Thai Baht per month. Management fees are fixed at the start of the contract and a small set up is required to begin the campaign.

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